Whil | MVP User Dashboard

The Stakeholders

  • Head of Product Design
  • CEO
  • Meditation Specialist

The Ask

  • Deliver short, punchy titles in product voice (7 syllables)
  • Maintain instructor intention and build trust
  • Entice new user with outcome-focused description

My Contribution

  • Series titling
  • Subhead content
  • Content taxonomy (i.e., “health,” “relationships,” “professional,” etc.)
  • “Repeat” iconography for returning users

The Result

  • Top 10 series amongst new users at launch
  • Built trust with content vendors