UX Content Design & Strategy

After years on the brand creative side, I migrated to the product world, eventually embedding directly with product designers, engineers and PMs. I’ve built innovative product experiences at Meta, Apple Music, Rocket Mortgage, Mozilla, First Republic Bank, and most recently with my own UX consulting firm, Studio Nexus.

Below you’ll find projects including content strategy, systems design, conversation design, scaling processes with LLMs, narrative structure, and good old fashioned microcopy.

APPLE MUSIC | VISUALIZING CONTENT STRATEGY WITH AI

STUDIO NEXUS | VOICE, STRATEGY AND CONVERSATION DESIGN IN STEALTH

META | USING AI TO IDENTIFY SUPPORT ISSUES

ROCKET MORTGAGE | BUILDING AN LLM-ASSISTED BROKER PLATFORM

MoZilla | IMPROVING Firefox USER RETENTION

ROCKET MORTGAGE | PROTECTING HOMEBUYERS THROUGH DESIGN

First Republic | Mortgage Calculator for LUXURY BRANDS