UX Content Design & Strategy
After years on the brand creative side, I migrated to the product world, eventually embedding directly with product designers, engineers and PMs. I’ve built innovative product experiences at Meta, Rocket Mortgage, Mozilla, and First Republic Bank.
From emergency requests for clarifying microcopy to 0->1 designs of onboarding flows, there’s always an opportunity for content design to make an impact. My process involves absorbing signal (from stakeholders, competitors, and UXR), working collaboratively with product designers, and advocating for simplicity at every stage of development.