You have a good product—maybe even a great one that people already love—but you don’t have a story, a clean idea that sings in pitch meetings, streamlines your slide decks, and helps people understand why your product matters.
That’s where I can help. I’ve been working in tech since 2010, from startups to FAANG, and the one thing I know is this: your story is going to make or break your company. It’s how you’ll unlock funding, grow your customer base, and help your team scale. We’ll work together to craft a story that’s true to you and that will easily adapt into pitch decks, user interfaces, and marketing.
What we offer. Studio Nexus is a consulting service for design and writing. I’m the principal and can offer access to product design, product marketing, and motion design contributors as needed.
I’m a firm believer in “explain it like I’m five,” not because people aren’t smart enough to hear your idea in all its complexity but because they’re MUCH more likely to remember and connect with your idea for days after your pitch if it’s expressed in its simplest terms.
Here’s some ways we’d get there:
Branding Do you really know who you are? You can be quite far along in your journey as an org (maybe you’re already profitable) but at a certain scale, it’ll make your life easier to understand who your audience is and how you want them to perceive you. If you haven’t given it much thought, I’ll do the research to help you identify your identity and mission statement, something that can translate into your pitch decks and other representative artifacts.
Journalism I’ll conduct interviews with your users and technical staff to grow a body of content for case studies and marketing. These will be discerning, human stories that get to the heart of what makes your product(s) special.
UX design I’ll collaborate with your product designers to ensure that your product communicates a consistent and singular voice and tone that sounds like you and supports product goals (e.g., engagement, retention, etc.) I can also help you create scalable patterns, style guides and content libraries for easy hand-off to the eventual owners of this work.
Storytelling This is the really fun part. Whether you’re adjacent to AI or VR/AR, the work you do today already surpasses some of science fiction’s wildest predictions. As a sci-fi world builder, I’ll work with you to create a narrative that captures the imagination of your audience and inspires them with what you’re adding to the technology ecosystem. Don’t miss the opportunity to connect with users and investors on this level.
Advertising Consistent, pithy messaging is so much harder than it looks. Whether you’re working with an agency or already have in-house creative, making sure you are saying the same thing (and the right thing) in all your copy, generating concepts for new campaigns, and creating engaging calls-to-action that delight and compel should be a priority. The relationship between your ads and your UI/UX is a subtle and nuanced one—I’ll help keep these two worlds in conversation with each other.
Alee Karim | Director of UX and Creative. I’ll be your principal point of contact for all work, strategy, and iteration. Per your needs and budget, we can establish the working arrangement that suits your needs best whether it’s a monthly retainer (the highest degree of availability and responsiveness) or a flat fee for a single, scoped project.
