Copywriting & Brand Creative
As a UX-minded brand creative (or a brand-minded UX writer depending on who’s asking), I’ve always seen product and marketing deeply intertwined, especially at the level of language. I’ve gone deep on product in parts of my career but my roots have always been in copywriting—voice, tone, and style at scale.
Since 2010 I’ve offered creative direction, copywriting, and strategy on the client side for Meta, First Republic Bank, Mozilla, and on the agency side for countless others. Highlights follow: