META | Novi/Meta FinTech
In my time at Meta, I helped develop the standalone financial brand, Novi, a digital wallet that was designed for cross-border remittances and domestic peer-to-peer payments.
The brand was soon sunsetted and work began in earnest on 1) establishing Meta FinTech as the umbrella brand for all future financial products and 2) seamlessly transitioning the Facebook Pay experience into Meta Pay.
In the case of the former, I worked closely with our creative directors to script and develop a flagship video announcing the update:
In the case of the latter, I helped the creative marketing and website teams message and deliver numerous pieces to effect the transition:
