Introducing Payments in Chat | Instagram/Meta
As part of a large cross-functional team—including brand managers from Instagram creative, UX researchers, our agency partners, legal advisors, execs, comms leads, and product marketing managers from Meta FinTech—I drafted, revised, and finalized a post for the Instagram business blog debuting our “payments in chat” feature. This announcement marked Meta’s first external-facing messaging for a payment feature that was slated to be available throughout Meta apps, changing the nature of how users would interact with businesses on Instagram.
Client Profile: Dr. David Ho, M.D. | First Republic Bank
Working closely with our brand director, I wrote an original quote and writeup for the First Republic Annual Report on Dr. David Ho, a world-famous virologist and Bank client. Dr. Ho personally approved the final deliverable.
Introducing Pocket—Better than bookmarks | Pocket/Mozilla
With guidance from the creative director, I authored a long form post evangelizing the benefits of Pocket, a bookmarking app that had recently been acquired by Mozilla to be incorporated as a feature in the Firefox browser.
In Fall 2014, I spearheaded a huge content development initiative as the copywriter for TapSense, including eBooks, blog posts, speaker submission materials, and bylines for their CEO, Ash Kumar. On October 8, 2014, we debuted the 2015 Guide to Mobile Advertising. I researched and ghost-wrote a majority of the content and performed meticulous revisions and editorial passes on this 60 page eBook:
I wrote several pieces on Mr. Kumar’s behalf, including this VentureBeat op-ed on the potential for Apple Watch to disrupt the digital watch market:
I wrote this sponsored post on AdExchanger positioning the iPhone 6 as the ultimate media consumption device:
I revised, proofed, and performed several substantial, line-by-line copyedits of TapSense’s 2015 Guide to Mobile Game Monetization eBook. As well, I managed the company blog with frequent posts on events, launches, and other company updates.
Journalism
My first cover story for SF Weekly. An investigation into the possibilities of digital storytelling on iOS through profiles of two local creative endeavors: Madefire, a publisher of motion books seeking to disrupt the comics mainstream and A Silent History, a unique digital-only novel.
Following the tragic suicide of Aaron Swartz, I profiled three Bay Area organizations with which he was deeply involved—Internet Archive, EFF, and Noisebridge—to discuss his legacy and their ongoing commitment to keeping online information, and its champions, free.