During my time at First Republic Bank, I had a fairly comprehensive responsibility to own brand voice for creative work across a variety of touchpoints. This included establishing the voice we were using to market towards the next generation of First Republic client:
In 2020, I authored the slogan and produced numerous client testimonials for First Republic’s Annual Report, a meticulously designed document of client successes from the preceding year that serves as a consistent driver of new business for the Bank:
This is just the tip of the proverbial iceberg of my contributions with the Bank, including style guides and self-service tools for writing independently. You can also review my UX work at First Republic.