Meta | Payments in Chat
At Meta, our FinTech org was responsible for helping to close the gap between audiences and creators by making payments a frictionless part of the experience on Meta apps. By offering a secure, fee-free, simplified payments experience, audiences can pay for the products and content they discovered on Meta without switching apps or otherwise interrupting that connection—with the goal of inevitably helping creators close more sales.
Introducing payments in chat, a new feature that enables sellers to invoice interested buyers and get paid via Instagram DMs. Socializing this feature involved the development of a variety of creative assets and in-app messaging, chief among these an explanatory video that would bring the value of this new feature to life.
As Meta’s creative lead on this project, I worked closely with our creative partners at Media Monks to develop the messaging, visual style, sound design, and overall aesthetic of this video that went out to our initial cohort of 10,000 sellers. The result: 40% of eligible sellers enabled the new feature in the first week it was introduced.
Watch the full video at the IG blog post.
Meta/Novi | How It Works
While at Meta, I scripted educational videos on behalf of Novi, the org’s erstwhile standalone payment app and financial brand. The goal of the videos was to give consumers a more granular understanding of how a financial app works within the Meta “family of apps” ecosystem as well as to proactively address concerns around fraud and security (especially in the wake of reputation dings that the Meta brand had weathered in the recent past). I wrote the text captions for the video below in consultation with our partners in legal, PMM, and brand.
Deserve | “How credit works in the U.S.”
In Spring/Summer of 2016, SelfScore (now known as Deserve) began aggressively seeking new users. We needed a major refresh of our flagship video, one that would address several marketing points in under 90 seconds: 1) a quick education on the importance of building credit in the US, 2) a pitch for SelfScore’s credit card, and 3) a pitch for SelfScore as a financial resource platform. The resulting video, a collaboration with animator Ruben DeLuna, led thousands of new users to sign up for our credit card and to date has over 133,000 views on YouTube (UPDATE: This video was reposted with a new URL in August 2018):
Very True Story | Miscellaneous
Since 2010, I’ve collaborated on numerous projects with Very True Story, an SF-based design and production studio, headed by creative director, Adam Glickfield. I’ve had the pleasure of working with them on campaigns for Electronic Arts, MobileIron, United Way, and Blackboard amongst many others. My work involves generating scripts, concepts, and copy for the studio’s signature style of animation. Concepts are then refined collaboratively between me, the producer, the CD, and the client. Here’s a few that I’ve worked on: