Including (but not limited to): emails, landing pages, and micro-copy.

At Mozilla, I focused on retention efforts for Firefox users. We’ve created email campaigns, landing pages, and other delightful content for both new and lapsed users that increased engagement by 4.5% in just one quarter. Some examples:

Corporate email

welcome email 1 Pete Za email spectacular snippets

I researched and wrote trivia as micro-copy for the Firefox home page (content internally referred to as “snippets”) designed to increase engagement, highlight advocacy, and promote new products/features. A few high-converting examples:

about home snippet 1

about home snippet 3

about home snippet 4

about home snippet 5

SelfScore sponsored a giveaway for lead generation and created numerous promotional assets including animated ads, flyers, and web banners. All of this work was done in tandem with designer, David Goldklang.

SelfScore giveaway 1

SelfScore flyer

SelfScore AdRoll

In Fall of 2016, Symphony initiated a complex website refresh to focus on enterprise users in financial services and refine its messaging as a tailored workflow solution for a highly regulated industry. A few highlights from that project follow:

Homepage symph.png 1

hedge fund symph

Sales and trading symph